Notes on website builders, AI generation, and helping service businesses get online.
2026-05-06 · 7 min read
Plumbers don't need a beautiful site — they need 24/7 emergency CTAs, service-area pages, and a lead inbox that rings. Wix, Squarespace, Durable, B12, and FullyOptimized compared.
Read more →2026-05-06 · 6 min read
Wix is fine until the renewal email lands at $35+/mo. Here's the 7-step path to leave cleanly — keep your domain, preserve SEO, and cut the bill ~44%.
Read more →2026-05-06 · 6 min read
Most "cheapest builder" lists ignore upsells — domains, forms, ad removal. Here's the honest year-1 and year-2 math across Wix, Squarespace, Durable, GoDaddy, Hostinger, and FullyOptimized.
Read more →2026-05-06 · 7 min read
Squarespace optimizes for aesthetics. Durable optimizes for speed. FullyOptimized optimizes for service-business outcomes. Honest verdict matrix by use case.
Read more →2026-05-06 · 6 min read
Wix free has ads and Durable limits its free tier. Here is what each free option delivers, and when paying to publish a business site makes sense.
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